At the promenade end of Squires Gate Lane, the area know as Starr Hills was being used as a holiday campsite in 1930.
In 1937 Squires Gate Holiday Camp was officially opened by Gracie Fields in June – it was previously known as Squires Gate Camping Ground and later as the British Holiday Camp, Squires Gate
Aerial view of the Cafe in the Sand Hills, Squires Gate
The Cafe in the Sand Hills, Squires Gate
The Squires Gate Camping Ground
The camping ground in 1931. A great view which includes some early caravans
The building at the centre is still there. It was a Post Office, then an electrical shop. Other views show the camping ground in 1932
This view shows how large the camping ground was in 1933
Now called – Squires Gate Holiday Beach
This multi-view shows the Recreation & Dance Hall, The Chalets, Ballroom, Cafe & Restaurant and Chapel.
Holiday Camp – Cafe & Pavilion
Multi-view showing the gardens, pool, the square and dining room
Squires Gate Holiday Camp – Shopping Centre – 1957